What is Google Webmaster Tools?
Google
Webmaster Tools
offers various utilities to help submitting your site to Google search
engine and improving your site’s visibility in the search result. The
chance of getting more organic visits increases multifold, once your
site is visible to more audience. This helps you to get more revenue
from the advertising programs like AdSense as well as more sales in case
if your site is an eCommerce site.
It is worth to note Google AdSense policy which recommends you to get
your visitors from organic searches rather than through social
networking sites, referrals or free traffic exchanges.
Features of Google Webmaster Tools
We recommend you to use a single account details for all your Google
accounts like Gmail, Blogger, Google Sites, AdSense, AdWords, Webmaster
Tools and
Google Analytics. This will help you to remember your credentials as well as to navigate from one account to another easily.
The first step is to Open Webmaster Tools account. In order to use
all the features, you need to add and verify your sites successfully.
Webmaster Tools offer various features under the sections Search
Appearance, Search Traffic, Google Index, Crawl and Labs. The features
are classified based on various stages of search like crawling, indexing
and serving. In addition to these features there are other options like
Site Messages, Malware detection and additional tools. Site settings
option is now moved under the Gear Box icon on the top right corner.
Some of the key features are explained in the following sections.
Sitelinks
Sitelinks are generated by Google automatically when showing in the
Search results. For example when you search Webmaster Tools” in Google,
you will get the following search result
If
you do not want Google to show your Sitelinks automatically then you
can submit your URL for “Demote this sitelink URL” under Site Appearance
> Sitelinks.
Geographic Target Setting
You
can tell Google to improve your search result for the particular
geography by setting “Geographic target”. The option is available under
“Site Settings”.
Sitemaps
Sitemaps is a XML file tells Google about the way the pages are
organized in your site. Sitemap submission makes sure that Google knows
about all the pages on your site, including URLs that may not be
discoverable by Google’s normal crawling process. There are various
Sitemap Generator tools available in the Web. Most of the free website
builder tools automatically create a sitemap of your website. For
example sitemap of this site is http://theme123.net/sitemap.xml.
You can submit your sitemaps to Google under Crawl > Sitemaps. Learn more about submitting your Sitemap to Google.
Search Query Analysis
Most important feature of the Webmaster Tools is analyzing your site
traffic based on the Search Query. This helps you to clearly understand
what keyword brings more visitors to your site and the average search
results position of your site for that keyword. Based on this you can
optimize your site’s keywords and improve the search ranking.
Fetch as Google
You may notice Google’s search results and search preview shows
different page and content of your site even though you changed it. The
reason for this is Google takes considerable time to crawl and index
your site’s content. It may vary from few days to a month in some cases.
If you have dynamic content in your site you can submit your site to
Google as and when the content changes instead waiting many days for
automatic crawling by Google.
Once
you fetched your site then you can submit for indexing so that Google
search engine will index your new content and shows in the search
results.
Integrate Google Analytics with Webmaster Tools to get source of
traffic and which browser and operating system is used to view your
sites. This will help you to optimize your sites accordingly to improve
the ad performance and increase revenue from AdSense.
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