Baidu Webmaster Tools in English
What is Baidu?
Baidu is a leading search engine in China with more than 75% of
market share. You can submit your site to Baidu anonymously as well as
through Baidu
Webmaster Tools. Unlike Google, Bing and
Yandex Webmaster Tools Baidu offers Webmaster Tools only in Chinese language.
It is worth to consider submitting your site to Baidu since the
traffic potential is very huge with over billion of Chinese users
accessing internet.
Baidu Webmaster Tools Registration:
Register Here for Baidu Webmaster Tools.
Provide the details and submit your information, you will receive a
success message saying that the verification mail has been sent to your
mail id.
You will receive a confirmation mail and once you activated your account,
log in here to Baidu Webmaster Tools account.
Features of Baidu Webmaster Tools
Baidu webmaster tools offer various features for webmasters under six
categories as shown in the below picture. Here we discuss some of the
important features in detail.
Add a Site in Baidu Webmaster Tools:
After login select “Add New Site” button and enter correct URL in the
subsequent screen. Note http://theme123.net and http://www.theme123.net
are considered as two different sites; hence add your correct site with
or without www.
Verify Your Site:
Choose the appropriate verification method, the common method is to
Copy and paste the HTML code in your site’s header section. Publish your
site after pasted the verification code and then click on the verify
button. Your site will be added to Baidu Webmaster Tools account once
verified successfully. You also have an option to cancel the
verification and verifiy it later point of time
Add URL:
Whenever the content or URL of your web page is changed then you have
an option to add that particular individual URL in Baidu webmaster
Tools as shown in the below picture. The option is available under data
submission section.
Enter
your page URL, verification code and click OK button, you will see an
success message box showing that your URL is added. Remember submitting
URL does not guarantee that Baidu will index your pages immediately, it
may take several weeks for Baidu spider to crawl your site.
Sitemap:
Baidu does not allow you to submit your Sitemap; this feature is
available only on invitation basis. Based on the content quality of your
site Baidu will inform you to add a Sitemap and then this option will
be enabled in your webmaster Tools account to submit a Sitemap.
Ping:
Ping is a tool to submit your blog feed to Baidu. You can also
directly access this tool here without registering for Baidu Webmaster
Tools. Ping is based on “XML_RPC standard protocol update notification
service” for blog updates. This will quickly notify Baidu to crawl and
index your blog posts in a timely manner. You can either manually submit
your blog feed or configure for auto feed submission.
Page Optimization Suggestion Tool:
Using Standardized formats helps the search engines to index your
pages easily. This tool helps to detect whether a page is search engine
friendly and gives recommendations. You can submit important pages in
your site to get optimization recommendations.
Note you can submit only one page at a time and recommendations for each page will differ as it is the case.
Security Detection Tool:
Check your site is not hacked and free from malware by using Baidu’s
security detection tool. In case if your site is affected Baidu will
display a warning message in the SERP. The warning message can be
removed from the search results page by rectifying the issue and
resubmit your site again.
Baidu Search Box:
Enable Baidu custom search box in your site pages by copy &
pasting the HTML code from Baidu Webmaster Tools. Learn more about
getting Baidu Search Box code
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